Pamela Salmon is a former New York City teacher who founded Cheekycoo LLC with Emotional First Aid Boxes including stories and stickers to help children make sense of their feelings and keep them focused on reaching their dreams. She has developed her Brand   into plushies and a children’s TV series for 3-6 year olds that takes place on the 3rd star from the Earth’s moon where creatures called CheekyCoos live. Cheekycoos help children leave their anxiety behind one their world where happiness Iis just a hug away.