Deep in the most hidden parts of the world- high in the sky or tucked away in lush forests- live nature’s fuzziest caretakers: the Pawdubons! This campaign supports the production of super-soft Pawdubons plush, a coloring book, and more!

Restock of the iconic Y2K ita bag (with new colorways) and launch of the new LED ita backpack.

Meet the Critterfolk! 🦊🌱⛰️ This line of super-soft plush toys features a variety of characters all inspired by both wild and domestic critters.

Yue & Skye make a lovely, soft, and huggable pair that will surely help you dream sweetly~

Circus Sweeties are 18'' plushies all inspired by frosted circus cookies. There will be a lineup of many different animals, starting with a cat and a rabbit, and followed by a lion, elephant, and giraffe-- and perhaps, much much more!

A series of beloved 19 inch plushies to bring you comfort and love!

Meet the Sugarbell pals! These comforting friends are aprox. 19 inches tall, full of cuddles and perfect for soothing anxiety. Each come lightly weighted and with a birth certificate!