Hip hip hurray!
The Hurtsies campaign has finally launched after over a year of hard work!

I'm so thankful that so many people have rallied around me and continued to hype me up as I've worked on these samples. Designing the Hurtsies was the easy part... getting the sample perfect was rough! If this campaign goes well, I would love to design even more zombunnies. We could have a whole graveyard.

I like to think the Hurtsies stand alone as fun and colorful designs, but I designed each one to be sort of relatable, in a morbid way. For example, I struggle with frequent headaches, which was the inspiration for Nibbles way back when. I'd like to eventually design a Hurtsie inspired by my dental struggles as well. Sometimes I think it's helpful to take a tongue-in-cheek approach to the serious struggles I face in life. It just makes life easier.

Which Hurtsie is your favorite? Is there a reason?

Thank y'all for being here! Let's have a super spooky October!