Lunar New Year Pins from The Companion!

Lunar New Year Pins from The Companion!

Celebrate Lunar New Year with our beloved Companion Characters! Limited to 500 pcs each, these uniquely laser-engraved characters remind you to embrace growth, resilience, and positivity!
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Pintopia 2025
#Animecore
#Kawaii
#BIPOC
pintopia-2025

This project is part of Pintopia 2025, which runs from January 23rd - February 13th 2025. Learn more →

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✨ Happy Lunar New Year! All Pins Unlocked so Let's Go for a Stretch Goal Freebie! ✨

🚨 All Pins Unlocked - Thank You!!!

We wish all of you peace, courage, and friendship with our limited-edition pins! Each pin will come in a specially designed Red Envelope 🧧 and Laser-engraved number to 500, making each pin uniquely yours!

🚀  Stretch Goal $7,500 - Lunar New Year Box Breathing Keychain Freebie!

After polling all of you our Stretch Goal Freebie will be our Box Breathing Keychain Remixed with Lunar New Year Style if you help us hit $7,500.



If you're an existing Companion member, you'll know our mission is to promote positive mental health to 1 million people! This project helps us reach new friends we never would have reached otherwise.

Folks have fed back on the usefulness of our keychains:

Oh I use your keychain every single day. Seriously...I find the London Underground incredibly overwhelming with all the loud sounds and all of us squished together. I close my eyes, hold onto the keychain and it really centres me. I can make everyone else disappear and focus on myself. This keychain really, really works! - Matthew, Book Retailer

So back us, tell a friend, and let's unlock this keychain for everyone!
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🙌 Why Back Our Campaign...We're All In

You helped us smash our campaign goal!



We’ve begun manufacturing and should start to see the pins coming in the next week or two! Your continued support will help us unlock our next Stretch Goal Freebie (we're thinking a Lunar New Year remix of one of our mental health keychains). Thanks for helping make this campaign truly unforgettable!
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👋 Meet the Characters

Our wonderful Companion Characters were introduced as pins, keychains, and tools to guide you through box breathing, emotions, positive reminders, and journaling helping mood and reducing anxiety. These will be available as add-ons!. This Lunar New Year, our characters are redesigned to send you gentle positive reminders and blessings for 2025.

Ami the Anxious Astronaut
Ami was created to remind us that life’s best adventures are often fueled by anxiety, but taking the first step is what makes the journey possible.

For Lunar New Year, Ami’s here to remind you it’s okay to be anxious, and we send you blessings that your next 10,000 will go smoothly!


Ovo the Overthinking Overlord
Ovo reminds us that overthinking often comes from a place of care and curiosity, it's part of being human. Don't let that hold you back from taking bold steps. 

For Lunar New Year, Ovo’s here to encourage you to march forward courageously, and may your wishes come true!



Calmer Chameleon
Calmer was our original character and has always symbolized peace, balance, and empathy, hence his ability to change colors to reflect your emotions (see our Spinning Pin add-on).

For Lunar New Year, Calmer hopes you will continue your heart is full and may you continue to experience serenity and joy! 



Friendly, But Shy Ghost
It’s okay to be quiet, shy, or an introvert. You don’t need to be loud to make meaningful connections. You don't have to be an extrovert to make a huge impact. 

For Lunar New Year, our little Ghost is here to wish you blessings and peace as you quietly and confidently navigate the year ahead with confidence and kindness!



Goblin Mode
We all have those kind of days. It’s okay to unapologetically embrace who you are and do what makes you happy, whether it’s indulging in self-care, food, or lots and lots of video games.

For Lunar New Year, Goblin's celebrating Lunar New Year in the same way with stacks of pineaple cake, watermelon seeds, and a jug of rice wine to wash it all down! Live authentically and may your life be filled with tons of happy and joyful moments!

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❤️ Why You'll Love Them

🎁 Limited to 500 each! Perfect for collectors or as a thoughtful gift.

Individually laser-engraved numbers make every pin completely unique.

🧧 Packaged in Red Envelope "Blind Packs" for a festive and meaningful surprise.

🌟 Hard Gold Enamel Pins crafted for a premium finish.

💖 Sized at approx. 1.25in x 1.5in (30mm x 40mm), great for bags and jackets.

🎉 Thank you for exploring our cultural stories and traditions!
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🧧 Blind Packs Inspired by Lunar New Year Traditions

Growing up, one of my favorite parts of Lunar New Year was receiving red envelopes (红包, hóngbāo) from my grandparents, aunties, and uncles, surrounded by my cousins. These moments make up some of my best childhood memories. Each 🧧 held not just money but also the excitement of surprise and the blessings they shared for the year ahead.
Lunar New Year with Ama (Grandma)


This tradition inspired our Blind Pack format. Like the red envelopes I received as a child, each blind pack red envelope is a small celebration of surprise, joy, and good fortune. You won’t know which of our beloved Companion Characters you’ll get, but that’s part of the fun!


By sharing this tradition, we hope to bring you the same excitement and joy I felt during my favorite childhood moments. If you'd like to learn a little more about some of these stories, check out our Pledge Levels. Each have short stories associated with the number of pins in red envelopes. 
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🧨 Add-Ons Available Special BackerKit Price

We are offering our past Pins and Keychains at special discounted BackerKit prices. Make your pledge and them in the add-ons section!

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👊 It Gets Even Better...Cross Collab Partner & 2x FREEBIES!

As you know, The Companion loves to partner with folks who inspire growth, empathy, and positivity. During Pintopia, we're cross-collabing with Kid Heroes Productions - the team behind the LUMPIA Pin Collection (and film+comic series)!



If you pledge to both of our campaigns, you will receive 1x Crunch Crunch Pin from us and 1x Eat Eat Eat Pin from Lumpia, so check them bros out!
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🌟 The Story Behind The Companion & Pins


Hey 👋 we’re Lawrence and Welles, and we run The Companion, a company dedicated to bringing fans together through storytelling and products that inspire growth, empathy, cultural understanding, and mental health.


With the guidance of our advisors Amanda Tapping (Stargate, Sanctuary) and Brad Wright (Showrunner of Stargate SG-1, Travelers), we’ve had the privilege to interview legends like Richard Dean Anderson, Michael Shanks, Christopher Judge, Jonathan Frakes, Marina Sirtis, as well as visionary showrunners like Naren Shankar (The Expanse, Farscape) and Frank Spotnitz (The X-Files, Man in the High Castle).


We’re thrilled to launch our first campaign on BackerKit! Our first Kickstarter for mental health pins was a resounding success, with 4,000 pins chosen by our amazing community. These pins are available as add-ons to this campaign! It showed us there’s a shared desire for tools that foster connection.
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🌏 We Ship Worldwide

Welles is based in the US and I'm based in London, UK! By backing us here, you’re investing in us and our vision. We ship worldwide, but we want to highlight:
🛸 IMPORTANT - Shipping Fees Will Be Collected at the end of the Campaign
By backing this campaign, you agree you will need to pay shipping after the campaign ends. We do this to save you money as many folks add to orders and we don't want to charge you extra if you order multiple pins. For example, shipping 3 pins vs 4 pins is often the same price. We use USPS, Royal Mail, and DHL to ship. Here's an estimate:
  • US: $4.95+ to $13.95
  • UK: £4.95+ to £10.95
  • Europe: €13.50+ to €19
  • International: £14+ 

Thank you and please read our FAQ for any questions 🙏

© SFG Entertainment Inc. All rights reserved. These designs are registered with the U.S. Copyright Office to ensure their authenticity and quality.
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Pintopia 2025



💖 WELCOME TO PINTOPIA — A creative celebration featuring over 175 creators launching pin and plushie projects on BackerKit from January 23 to February 13!

Here’s how to earn exclusive rewards:

  • Cross-Collab Freebies: Look for projects marked as Cross-Collab partners! Back both projects in a pair at a physical reward level and earn a FREE pin from each creator. The more pairs you support, the more pins you collect!
  • Gold Pintopia 2025 Pin: Back 10 projects to unlock this exclusive reward, surveyed and shipped by BackerKit.

⚔️ Rewards at a glance:

  • 2 FREE pins for every Cross-Collab pair you back (one from each creator!)
  • 1 FREE limited edition Gold Pintopia 2025 Pin when you back 10+ projects

PRO TIP: Maximize your freebies by supporting Cross-Collab pairs! For example, support 5 Cross-Collab pairs (10 projects) to earn up to 20 exclusive pins!

*Check individual project pages for specific requirements.
**Gold Pin unlocks require backing physical items from each project.

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😍 Pintopia Projects We Think You'll Love!

We've personally checked these pins for their cuteness and awesomeness. Here are a few that we think you'll love ❤️

Lumpia is a delicious Filipino spring roll and Lumpia the Film are our collab-partners. Double fry your pin pledge with us and Lumpia and get 2x Free Pins!


How cute is the Starstrider Sagittarius? Loves jokes, hates naptime!


Being born in the year of the Rooster, I'm partial to the baby chick...


OMG look at that banana milk keychain

Space and Animals...uh yes please.

If you believe that this project is not in compliance with BackerKit’s Community Guidelines or Terms of Service, you can file a report by sending a message via this link: Report this project