Crowdfunding Insights: May 18 - 24, 2020

We head into our eighth week of crowdfunding pledges tracking above better than the average amount of pledges raised. This past week’s pledge amount was not as high as previous weeks, but we suspect that the reason for slowdown could be that creators and backers were getting ready for the Memorial Day holiday break in the U.S. this past weekend. Regardless, the total amount pledged continues to trend upwards since we’ve started tracking the beginning of April. Since then, we’ve covered how coronavirus is affecting the crowdfunding space and how now is still a good time to launch your campaign.

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The red line in the graph shows the total number of pledges raised across all project categories. The dotted “Goal” line is the average funds raised in 2019. Between each large red spike, there are small dips below the goal line which is typical for pledges to dip as we head into the weekend, and pick back up during the weekday.

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Here are some highlights of the top new Kickstarter project categories that launched this past week and are currently trending from Monday, May 19 – Sunday May 24:

Will there be an 9 week streak of rising pledges? Stay tuned for next week…

In the meantime, download the BackerTracker Chrome Extension or Firefox Add-on to see how a project is trending directly on a Kickstarter or Indiegogo campaign page.

During these uncertain times, a lot of people are asking us how the Coronavirus pandemic is affecting crowdfunding. Leveraging our strong crowdfunding connections and unique data insights, we’re able to track crowdfunding trends like no other. We will share all of our findings directly to the community as they develop.

Have a tip or see a pattern we’re seeing? Please reach out at [email protected]

Until next time, take care of yourself and each other.