Adventures in Facebook Advertising: Podcast Follow-up
Our first Facebook ad experiment gave us a lot of great data about what to expect from Facebook advertising but it also left us with several questions about wha...
James Yu
Adventures in Facebook Advertising
Email marketing and public relations outreach top the list for free marketing channels, but when it comes time to spend money, many creators recommended Faceboo...
How to Estimate Shipping Costs
Fulfillment occurs at the end of the campaign but you need to get your cost estimates during the campaign planning phase so that you can price your shipping app...
Tips for Making an Effective Crowdfunding Video
Your campaign video will be one of the most powerful sales tools for your campaign page. We interviewed Ariel Sultan from Food Guru, a San Francisco based marke...
Inflection Point: Little Nomad Play Mats
Inflection Point is the BackerKit blog series that studies crowdfunding campaigns to discover useful tactics for campaign creators. Subscribe to the BackerKit b...
Inflection Point: Pascal Press
Inflection Point is the BackerKit blog series that studies crowdfunding campaigns to discover useful tactics for campaign creators. Subscribe to the BackerKit b...
Inflection Point: Fleye Personal Flying Robot
Inflection Point is the BackerKit blog series that studies crowdfunding campaigns to discover tactics that other creators can use mid-campaign. Subscribe to the...
Inflection Point: Kings of India and Drumi
Inflection Point is the BackerKit blog series that studies crowdfunding campaigns to discover tactics that other creators can use mid-campaign. Subscribe to the...
Best Practices: Survey Add-on Items
Studying the Best Sellers
We studied sales data from 1,568 projects with 15,525 different add-on items to determine the best practices creators should follow w...
BackerTracker: How Do Projections Work?
The BackerTracker prediction model compares the active campaign to all of the past campaigns to find the projects that had the most similar funding performance ...
Crowdfunding Creator Visit: Slinging and Packing
On-Site Packing Party
Last week we visited our friends (and longtime BackerKit customers) Jason Hui from Prometheus Lights and Joe Wu from Scout Leather Co. fo...
Managing InDemand Backers with BackerKit
Handling Backers from InDemand
We’ve supported InDemand for Indiegogo campaigns since it first launched, but late last year we noticed that a few of our Kickst...
James Yu
Head of Marketing